Bas Ek Chance is a urban gujarati movie, directed by Kirtan Patel and produced by Saurabh Patel. The movie actors Aditya Kapadia as well as Bhakti Kubavat in the lead roles. The movie is related to a young artist who is looking his level wise to get into the movie industry, along with the artist a youngster is awaiting the appropriate break at the best time that should absolutely change his life. The movie is focused on his journey as well as just how amongst picking the best opportunity he gets himself.
Bas Ek Chance Movie Star Cast
|Social Media Partner|
Bas Ek Chace Gujarati Movie Social Media Connection
From creating a viral campaign to exploring new social media platforms, the Gujarati movies are generating a lot of buzz to connect & engage with their fans. The great thing about social media marketing is that it lets fans have a sense of ownership of the film. It also creates a level of connection that you might not get just with running radio or TV spots. Facebook, Twitter & Instagram have always been prime platforms for spreading awareness since years. Every movie marketing has a list of phases to pass through. Right from motion poster to final trailer launch, there is a lot of interesting data to arrest your audience with and these social media platforms have got tremendous potential to help a movie run fabulous campaigns. In fact, this is what has shaped & changed the way people now a days look at the Gujarati cinema.
Moving beyond Facebook & Twitter
‘Bas Ek Chace’ was the first Gujarati movie social media marketing project at GreenOpia.in & we had some amazing time delivering the social media strategies. We were the first in state to use ‘WhatsApp’ as a connectivity medium & were reaching out to 5000+ audience on daily basis through exclusive content. We are now coming up an amazing campaign on ‘Dubsmash’ soon for an upcoming Gujarati ‘Daav Thai Gayo Yaar’ as well. It’s very important to connect with the audience on a platform where they are already active says Hrishit Trivedi, the Co-Founder of GreenOpia.in
It’s time to move beyond traditional social media marketing. Gone are the days when putting up a post on Facebook or Twitter was doing wonders. We released a ‘Dubsmash’ contest while we were promoting one award winning movie. The participation was in large quantity. Not only awareness, people were actually recalling all the movie dialogue in movie theature while it was being screened. My personal favorite Dubsmash record from the movie was ‘Hu Patel Thai ne Naukri Karu? Impossible!’ adds Nilkanth Ray, Founder of GreenOpia.in
The future holds a lot of opportunities for digital marketers to explore & deliver something out of the box. There is a huge ocean of possibilities inspite of having a budget constraint. Eventually, a virtual reality experience will also follow in with the passage of time giving audience a real time experience of being a part of movie itself. Above all, it’s very important to hit the right cord at the right time. This is what tunes the audience & their perception towards the upcoming movies.
GreenOpia.in is a design & digital marketing agency based at Vadodara & Mumbai. Apart from working with some of the finest brands in India & overseas, they have handled social media marketing for movies like Bas Ek Chance, which won ‘Best Gujarati movie of 2015 award’ by Transmedia & Daav Thai Gayo Yaar – an upcoming fictional comedy Gujarati movie. They are also working closely with a Mumbai based production house who is making a Gujarati Film which will be released in Hindi simultaneously.